Director Dan from Fowey Maritime Centre took over the business in 2018 and asked us to get involved with the branding. We were happy to oblige and get him going with the best start possible. The logo needed to simply show what industry FMC were involved in and to be very literal in this case. Simplicity was also important in terms of where it would be used, e.g. shirts, hats, pavements signs, boat stickers. We also needed to provide an ‘FMC’ version and a larger ‘Fowey Maritime Centre’ version. This would give the client maximum flexibility and impact in various situations. The business is doing well and FMC offer a great service offering RYA courses and rib rides in the beautiful Fowey Harbour and surrounding areas.