Andrew Tozer is one of Cornwall’s most well respected and sought after artists. We were delighted to be asked to help move his branding forward with a new logo, style guide, marketing plan of action and e-commerce website. The online shop is still in the pipeline but we’re keen to get cracking ASAP. Until then – check out his lovely artwork on facebook and instagram. The Cornish coast is usually the main subject matter for Andrew’s artwork so it made sense to use a colour palette which both echoed that and allowed it to sing. The rich navy colour was both nautical and strong enough to stand against the myriad of teals and turquoises in Mr Tozer’s beautiful artwork. The logo designed itself really – it made total sense to use the artists’s actual painted signature that you find on all of his work. This had good impact and meant the logo remained unfussy and true to Andrew’s existing style and identity. From here we look forward to utilising all those wonderful colours and paintings and putting them into a stylish Shopify website.
If you’d like to work on your strategy, logo design and to sell your products online – get in touch
